Deutsche Bank Russia and Deutsche Bank Technology Centre took an active part in a global charity initiative
In April 2020, as part of its Corporate and Social Responsibility (CSR) programme, Deutsche Bank launched a relief campaign to support selected local Food & Shelter charities that encountered major difficulties and severe pressure during the COVID-19 pandemic and could not keep up support the most vulnerable during these unprecedented times.
In Moscow and St. Petersburg employees of Deutsche Bank and Deutsche Bank Technology Centre eagerly participated in the initiative by supporting our long-standing partner, the “Starost v Radost” (Enjoyable Aging) foundation. For many years, “Starost v Radost” has supported one of the most vulnerable group of people in our country: disabled and elderly people in need living in nursing homes. Their goal is to improve life of people who live in homes for the disabled and in nursing homes, let them feel that they are not alone, not abandoned, not forgotten and that someone cares for them. Deutsche Bank has developed a long-standing partnership with the foundation, organising joint charity activities and fundraisings supporting those in the foundation’s care. The money donated by Deutsche Bank and Tech Centre employees under the joint project “We’re here for you – Deutsche Bank” enabled the foundation to purchase and deliver antiseptics and disinfectants, personal protective equipment, food packs, meals, medicine and medical support, as well as organise additional caregivers for elderly people receiving care at home during the coronavirus pandemic. Around 400 employees donated over 10,000 euros to the foundation – Deutsche Bank’s total donation to the “Starost v Radost” foundation amounted to 2,400,000 roubles. Under the joint project “We’re here for you – Deutsche Bank”, the Bank’s financial support helped several thousand people in the foundation’s care across the country.
Summing up Deutsche Bank’s charity initiative in Russia, Borislav Ivanov-Blankenburg, CEO&CCO of Deutsche Bank in Russia, Ralph Fiermann, COO for Deutsche Bank in Russia and Ekaterina Sannikova, CEO for Deutsche Bank Technology Centre, emphasized: “For Deutsche Bank, social responsibility is an integral part of our corporate culture. Our colleagues in Russia have shown that even in such difficult times they are ready to help those who need help most. We whole-heartedly welcome and share the enthusiasm of our colleagues, who supported this kind initiative and played such an active role in this project.”
Over the course of the programme, around 7,000 Deutsche Bank employees in more than 30 countries around the word answered the call, donating around 820,000 euros. Deutsche Bank made an additional contribution, bringing the total sum donated to local charities to 2.5 million euros. This money was directed towards helping vulnerable people such as the homeless (including homeless children), low-income families, lonely elderly people, and refugees. Thanks to this initiative, around 650,000 people around the world received aid, including food parcels and deliveries, medical aid, and help finding shelter.
The Russian branch played an active role in the global programme, setting a new record for the Bank’s charity initiatives, and the Bank’s own donation tripled the total sum raised in Russia.
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In April 2020, as part of its Corporate and Social Responsibility (CSR) programme, Deutsche Bank launched a relief campaign to support selected local Food & Shelter charities that encountered major difficulties and severe pressure during the COVID-19 pandemic and could not keep up support the most vulnerable during these unprecedented times.
In Moscow and St. Petersburg employees of Deutsche Bank and Deutsche Bank Technology Centre eagerly participated in the initiative by supporting our long-standing partner, the “Starost v Radost” (Enjoyable Aging) foundation. For many years, “Starost v Radost” has supported one of the most vulnerable group of people in our country: disabled and elderly people in need living in nursing homes. Their goal is to improve life of people who live in homes for the disabled and in nursing homes, let them feel that they are not alone, not abandoned, not forgotten and that someone cares for them. Deutsche Bank has developed a long-standing partnership with the foundation, organising joint charity activities and fundraisings supporting those in the foundation’s care. The money donated by Deutsche Bank and Tech Centre employees under the joint project “We’re here for you – Deutsche Bank” enabled the foundation to purchase and deliver antiseptics and disinfectants, personal protective equipment, food packs, meals, medicine and medical support, as well as organise additional caregivers for elderly people receiving care at home during the coronavirus pandemic. Around 400 employees donated over 10,000 euros to the foundation – Deutsche Bank’s total donation to the “Starost v Radost” foundation amounted to 2,400,000 roubles. Under the joint project “We’re here for you – Deutsche Bank”, the Bank’s financial support helped several thousand people in the foundation’s care across the country.
Summing up Deutsche Bank’s charity initiative in Russia, Borislav Ivanov-Blankenburg, CEO&CCO of Deutsche Bank in Russia, Ralph Fiermann, COO for Deutsche Bank in Russia and Ekaterina Sannikova, CEO for Deutsche Bank Technology Centre, emphasized: “For Deutsche Bank, social responsibility is an integral part of our corporate culture. Our colleagues in Russia have shown that even in such difficult times they are ready to help those who need help most. We whole-heartedly welcome and share the enthusiasm of our colleagues, who supported this kind initiative and played such an active role in this project.”
Over the course of the programme, around 7,000 Deutsche Bank employees in more than 30 countries around the word answered the call, donating around 820,000 euros. Deutsche Bank made an additional contribution, bringing the total sum donated to local charities to 2.5 million euros. This money was directed towards helping vulnerable people such as the homeless (including homeless children), low-income families, lonely elderly people, and refugees. Thanks to this initiative, around 650,000 people around the world received aid, including food parcels and deliveries, medical aid, and help finding shelter.
The Russian branch played an active role in the global programme, setting a new record for the Bank’s charity initiatives, and the Bank’s own donation tripled the total sum raised in Russia.
More about the CSR COVID-19 Community relief campaign here: https://www.db.com/newsroom_news/2020/tangible-impact-in-unprecedented-times-our-csr-covid-19-community-relief-campaign-en-11638.htm